Friday, September 20, 2013

PVZ2, Helpful Summary

TL;DR of last post:

Let's say you're at a free music festival featuring cool bands.  There's two stages.
On the first stage, there's a band playing some great music and having fun times.  At the back, discreetly, they're selling their CDs, maybe a few shirts.  As consumers, we're not offended by this, and if the band is good, they'll get some sales.
On the second stage, there's a band playing some great music and having fun times, but they stop five minutes in and demand $50 from the listening audience before they will go on.  "The rest of our show is the best part," they promise.
From a soulless marketing standpoint, they're both aiming for the same demographic, and aiming for the same sales.  What is team #2 doing wrong?  You be the judge.  But I think it's safe to say, nobody I know is going to stick around the second stage.